Everyone is familiar with the phrase "beer goggle". For some of you this is a painful memory. Turns out that just thinking about beer can make a hand grenade appear more like a 10. Ugh. Excerpt:

New research indicates that the mere suggestion of alcohol may act as an aphrodisiac. "What is most surprising is that mere expectancy can influence perception," said Markus Denzler, of the International University Bremen, Germany, and a co-author of the research report.
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The researchers first questioned the men about how they felt alcohol affected their libido, and then presented them with rapidly flashing words and jumbled letters on a computer screen. One group was exposed to cue words that suggested alcohol, including beer, whisky, martini and malt; the other, control group was exposed to words such as smoothie, espresso and ice.

The men then rated 21 female high-school graduation photos on a scale of 1 to 9 in terms of attractiveness. The men who expected alcohol to boost their libido rated photos more favourably after subconsciously viewing alcohol cue words.

DANGER WILL ROBINSON! DANGER! DANGER!

Posted by: Physics Geek at 02:29 PM | Comments (2) | Add Comment
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