November 18, 2004
They aren't buying the explanation that the Bad Ass Coffee Co. chain takes its name from the lovable-looking beasts used to haul beans in Hawaii.
"We're not promoting any body part," Liotta, a Lindenhurst resident whose franchise will be the first in the Chicago area, said Tuesday. "It is about the donkeys," which are featured on the company's signs.
But Marion Rush, who is leading a petition drive against the shop, isn't swallowing that argument.
"I'd be upset if someone came up to my child and said `badass,'" Rush said. "I would be upset if my daughter used the word `badass'."
On Monday, the Antioch Village Board agreed, passing a resolution condemning the name and likening it to a sort of moral apocalypse.
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